Social Media Strategies to Improve Your Business
Social Media is BIG and it is only going to get bigger. If you are not marketing on it, then it’s likely you are missing out on a large chunk of your target audience.
It is easy to understand why people are so obsessed with social media and for marketers, the potential to grow your business via these networks is endless.
Facebook, Twitter, Pinterest, Google+ and Instagram are the prime social media platforms that every business (large or small, young or old) should have an active presence on.
We are now, more than ever being exposed to more and more social media advertisements. It is impossible to visit your Facebook Newsfeed without a few compelling ads popping up along the way.
However, before diving into paid advertisements it is important to build your social media channels with eye-catching and compelling content.
Once you have optimized your social media channels, you will not only gain loyal brand promoters, and you will also begin to capture leads which you can convert to customers.
If you are one of those business owners that have let the cobwebs form over your social media below are some strategies to help you take control of your social media channels and give them a much needed facelift.
- Create a game plan and stick to it
If you have no execution strategy, then your content is likely to fall through the cracks. Set yourself a limit for how often you will publish your content per day and stick to it. It can be adjusted once you have analysed your performance over a month.
Hint: Investigate how often your competitors are posting to establish the ideal amount of content to publish each day. You want to be active not annoying.
- Treat each platform as an individual
Just like each social media platform is different, so should your approach. There is content that can be shared across all platforms, but you should adjust your approach and strategy depending on the audience using that platform.
Go above and beyond in customer service
If your audience is reposting your content, sharing your videos or photos or even commenting on your update if they do not receive a response – they lose trust.
Due to a lack of communication, the dissatisfied lead will turn to your competitors for answers to their questions.
As humans, mistakes are inevitable. And this is especially true when it comes to the fast paced world of social media.
Rather than ignoring or pretending hiccups do not occur, embrace them. It has already been published, and your audience is more likely to notice if you are continuously re-posting or deleting comments.
Track and Talk
Setting aside a few hours each month to track and review your platform analytics will assist you with future content and posts.
Pay particular attention to the number of posts, follower growth, clicks to your site/products/blog, page views, post likes and shares. Review each of your social media platforms separately and compare yourself against your largest competitor to get a sense on how you are matching up against them.
Stay active on Google+
As the new kid on the block, many people are raising eyebrows at Google + as a ‘wannabe’ Facebook. But fact is, it is not going anywhere any time soon and it’s becoming more important for businesses to actively engage and grow their circles using this platform. If your business is actively posting on Google+ you will receive essentially free ad space when Internet users search you on Google.
If you are still requiring assistance or just a little direction on how to get your business noticed on social media or maybe internet campaigns are becoming too complicated and you are losing confidence in your own abilities, feel free to call our office for a friendly discussion about your business and social media requirements.