The Grand Tour - Amazon Prime Australia
Amazon’s new show ‘The Grand Tour’ featuring ex ‘Top Gear’ hosts Jeremy Clarkson, Richard Hammond and James May will be launched on Amazon Prime on November 18th. The much anticipated launch of the new show has kept us all in a state of suspense, especially after the woeful ‘New Top Gear’. The Grand Tour Facebook page already has over half a million likes and the show hasn’t even aired yet.
The problem we have here is Australia... as of right now, there is no legal way to watch the show when it launches on Amazon Prime on 18th November. Amazon is saying Australians can expect Amazon Prime from Early 2017 (April – July), however, they are yet to start ‘buying content’ for Australian services. Amazon Prime will have The Grand Tour as its main carrot in the Australian market, and will compete against Netflix, Presto and Stan. Netflix is currently well ahead in Australia according to stats collected Roy Morgan Research.
There are rumours that Amazon will work out a deal with an Australian TV company until its Prime launch, but this is yet to be confirmed. One thing is for sure, Commercial Television companies would be starting to worry about its viewership further fading. With Amazon Prime coming into the market, Australians will be spoilt for choice of non-commercial on demand options. There are also rumours of Netflix trailing a download option so shows can be watched when a device is not online.
Foxtel are the other main competition for free to air commercial television. While Foxtel do have commercials, they are also very active in buying the rights to live sport to further enhance their offer. In the last two years, Foxtel have landed V8 Supercars, Formula One and 6 new Sports channels. Live sport is where the others fall so Foxtel for now... seems to have a future despite its high cost. Expect Foxtel to be the front runners for ‘The Grand Tour’ if Amazon Prime decides not to launch in Australia before 2018.
Updated Post: Amazon Prime Has Australians In Limbo Over The Grand Tour.
See our First Grand Tour Post.