Microsoft is expanding ads on Windows 10 Start menu
Microsoft is outlining to double the load of promoted apps in the Start menu with the forthcoming Anniversary Update to Windows 10. The amount will increase from five presently up to 10 in the Anniversary Update that's expected to roll out in July. Promoted apps are typically used on new Computers as links to encourage Windows 10 buyers to download Store apps, and other apps are promoted in different countries.
Several promoted apps are Pre-installed, although Microsoft notes that they can be totally uninstalled and all promoted items detached from the Start menu. Microsoft has not announced precisely why the total of promoted apps is increasing, it's possible that the association is applying it as another plan to invite developers to its Windows Store. 300 million gadgets are now functioning with Windows 10